This is a sample blog posting.

If you log in to the site (the Author Login link is on the very bottom of this page) you will be able to edit it and all of the other existing articles. You will also be able to create a new article and make other changes to the site.

As you add and modify articles you will see how your site changes and also how you can customise it in various ways.

Go ahead, you can't break it.

Your home page is set to display the four most recent articles from the blog category in a column. Then there are links to the 4 nest oldest articles. You can change those numbers by editing the content options settings in the blog tab in your site administrator. There is a link to your site administrator in the top menu.

If you want to have your blog post broken into two parts, an introduction and then a full length separate page, use the Read More button to insert a break.

One of the essential elements of SEO is the meta description. This small text of only 156 characters can lead to success or failure in the search engines. Even if your meta description is technically optimized, it’s still possible that it doesn’t convert your views in the search engines to actual traffic and leads on your website. That’s exactly why you should pay much attention to this element! Many people find it hard to write a powerful and clickable meta description and we’ve got to be honest, it isn’t that easy. How do you make sure that your meta description gets more attention than the ones of your competitors? Do you need to give a full summary in your description, or should you leave the content to their imagination? We’ve gathered the 6 most useful tips while writing your meta description, that will help you to get sky-high conversion rates!

Wait, what’s a meta description?

For those of you that have no idea what we’re talking about; the meta description is the small piece of information in Google, right under your title tag in black, just like you can see in the picture below.

Meta Description Example

 

In most of the CMS’s you’ll be able to fill in your meta description right away. If you write your content in html, you should add the meta description to your head, like we did in the example below.

<head>
<meta name="description" content="Webtexttool helps you optimize your text realtime while writing them! Quickly, excellent and smootly optimized content - Sign up for a free account!">
</head>


The purpose of this piece of information is to give searchers an impression of what the page is about. This way it should be easy for them to determine whether the page is valuable for them or not. Your page title, combined with the meta description is the book cover of your website, so you should make sure that you use this opportunity to present yourself!

 

So, how to improve your meta description?


1. Write one yourself

If you don’t write your own meta description, Google will generate it automatically and you’ll end up with 188 characters of loose information, the first thing that Google could find on your page, with no value at all. Maybe you’re lucky, if you’ve written a perfect summary in the first sentence of your page, but most of the times this info isn’t that attractive. That’s why you should always write your own meta description, leave nothing to chance and determine your own appearance!

 

2. Less is more, don’t use more than 160 characters

The ideal lenght of a meta description is about 155-160 characters. Even though you can add up to 188 character, serveral studies show that meta descriptions with no more than 160 charactes get the best results.

 

3. Make it relevant and summarize

It’s very important that your meta description is relevant to your content. If you mislead the searchers with loose promises or other misinformation than your bounce rate will raise drasticly, which means lower search engine rankings! The best way to generate relevant traffic through your meta description is to summarize your content in an attractive way.

 

 


4. Add your keyword at least once

If you want to optimize your meta description technically, you should add your keyword at least once. This shouldn’t be that hard if you’ve chosen the right keyword, because your keyword mostly summarizes your article.

 

5. Credibility creates clickablity

Make sure that people can see that your website is credible, this generates trust in and will help you to increase your traffic. For example, the Dutch beer brewery Grolsch has increased their crediblity by adding; ‘since 1615’ to their meta description. Also sentences like; ‘approved by 1000 webshop owners’ can lead to more credibility, as simple as that! Crediblity = clickablity!

 

6. Highlight a specific reason to read

People like to know what they’re dealing with, so use words with value and let them know exactly what you have to offer. Give them a reason to click through and to read your content. Highlight your special offer, tips that they MUST read, guide that will help you to become a professional or whatever they could possibly want by clicking your link. But watch out, don’t make it too commercial, this could scare the searchers off. Think about what they’re looking for if they find link to your website!

 

If you follow these tips, you’ll be able to write a pretty good meta description. But like we said before, a good meta description is nothing without a good page title. That’s why we would recommend you to read our other article, about high converting page titles. If you’ve found the perfect combination, we’re sure that your website will have a great ‘book cover’ in the Google librairy! Then the only thing you need is our free webtexttool trial to rank higher and let the games begin. Good luck!

Your site has some commonly used modules already preconfigured. These include:

  • Image Module which holds the image beneath the menu. This is a Custom module that you can edit to change the image.
  • Blog Roll. which lets you link to other blogs. We've put in two examples, but you'll want to change them. When you are logged in, click on blog roll on the top menu to update this.
  • Most Read Posts which lists articles based on the number of times they have been read.
  • Older Articles which lists out articles by month.
  • Syndicate which allows your readers to read your posts in a news reader.
  • Popular Tags, which will appear if you use tagging on your articles. Just enter a tag in the Tags field when editing.

Each of these modules has many options which you can experiment with in the Module Manager in your site Administrator. Moving your mouse over a module and clicking on the edit icon will take you to an edit screen for that module. Always be sure to save and close any module you edit.

Joomla! also includes many other modules you can incorporate in your site. As you develop your site you may want to add more module that you can find at the Joomla Extensions Directory.g